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'''Donald Arthur "Don" Norman''' (born December 25, 1935) is the director of The Design Lab at University of California, San Diego.http://designlab.ucsd.edu/ He is best known for his books on design, especially ''The Design of Everyday Things''. He is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science.http://www.utsandiego.com/news/2014/oct/23/don-norman-homecoming/ He is also a co-founder and consultant with the Nielsen Norman Group. Much of Norman's work involves the advocacy of user-centered design. His books all have the underlying purpose of furthering the field of design, from doors to computers. Norman has taken a controversial stance in saying that the design research community has had little impact in the innovation of products, and that while academics can help in...
Birth nameDonald Arthur Norman
Birth date{{birth date and age|mf=yes|1935|12|25}}
Birth place| residence = United States
NationalityUnited States|American
FieldCognitive science
Usability engineering
Alma materMassachusetts Institute of Technology|MIT
University of Pennsylvania
Known for''The Design of Everyday Things''
Cognitive ergonomics
User-centered design
Thesis titleSensory Thresholds And Response Biases In Detection Experiments, A Theoretical And Experimental Analysis
Thesis year1962
Doctoral advisorR. Duncan Luce
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